Brand Workspace

Find the best fit. Keep making it better.

One place to shape your search, find the best agency and tech partners for your needs, and keep improving your roster as those needs change.

Shape your search

Describe what you need in your own words, or paste a brief. Goldthread asks the questions that change who fits, and a clear brief takes shape beside the conversation.

goldthreadBrand WorkspaceIllustrative Example

We're launching our first consumer vehicle in Q1 and need one global idea, adapted for the Gulf.

Goldthread

I've drafted the brief. These two answers would change who fits most.

Where should the lead team be?
CaliforniaAnywhere in the USNo preference
Does automotive experience matter?
Must HaveNice to HaveDoesn't Matter
Draft: Updates as You Answer

Global Brand Campaign

One global idea for a first consumer vehicle, with a lead adaptation for the Gulf.

Must Have
  • ✓  Lead team in California
Nice to Have
  • ·  Launched a first product from zero
  • ·  Has adapted work for the Gulf
  • ·  Automotive or mobility work
MarketsUS, UAE, Saudi Arabia
LiveQ1

Compare with the evidence in front of you

Compare partners line by line against your brief, across agencies, specialists, AI-native providers and software. An unknown is marked as an unknown.

goldthreadBrand WorkspaceIllustrative Example
ProviderIn California
(Must Have)
Launched
From Zero
Gulf
Work
Automotive
FieldnoteBrand studio✓✓?✓
Lantern & CoCampaign agency✓✓✓✓
KilnAI-native production✓✓✓?
MarloweBrand agency✓✓×✓
ParallelLaunch studio×✓?×
✓Meets, With Evidence?Not Confirmed×Misses

Goldthread: Lantern & Co is the safest pick for the Gulf. Fieldnote has the stronger launch story. Ask how each would staff the first year.

Reach out on your terms

Goldthread drafts the ask and you approve it. Replies come back to one place, summarized, so you can decide who to meet.

goldthreadBrand WorkspaceIllustrative Example
Draft for Your Approval

To: Fieldnote and Lantern & Co

We're looking for a partner for a first consumer vehicle launch, with an adaptation for the Gulf. You came up as a strong fit based on your launch work.

Are you interested, and who would lead the account?

Nothing reaches a provider until you say so.Approve and Send
Replies
Lantern & CoInterested. Gulf adaptation priced separately.Replied
FieldnoteWaiting for a replySent

Illustrative examples. Providers and work are fictional, and some features are still rolling out.

After the Search

Manage your resources. Keep improving them.

See every partner you work with in one place, understand what you already have, and shape your next search around it.

Get Started
Lantern & CoBrand and campaignsAgency
KilnProduction and adaptationAI-Native Provider
Tidewater MediaPaid mediaSpecialist
WaypostCampaign workflowSoftware
New search: creator marketing partnerShortlist Next

Illustrative example. Providers are fictional, and some features are still rolling out.

Built for How You Buy

Every decision, made with confidence.

Align every stakeholder

Agree priorities up front, so marketing, procurement, finance and leadership evaluate partners against the same criteria.

Match on merit

Look beyond the familiar name. Fit comes from capabilities, relevant experience and how a partner delivers.

Defend every decision

Keep the brief, the evidence and your reasoning together, so you can explain why you chose as you did.

We're pulling for you.

A clearer way forward in a changing market: the best fit for both sides, and the best outcome for the work.